New to me - it wasn't cheap either. 10.97 with the attached coupon. A friend of mine swears by it for getting/keeping whites white. I have some whites that I've tried everything with. And I'm just very unhappy that they aren't white. Kind of a crummy greige color. I'm not looking for miracles but whiter would be best.
Fragrance out of the container is a bit industrialish - hopefully it disappates.
The smell of tide makes my throat hurt. Always has - weird eh?